Mr & Mrs Smith Asia Pacific co-founder and managing director Simon Westcott grew up in London,

but has called Melbourne and the Victorian Goldfields home for over 10 years.

Educated at Oxford and in the US, he is a former global publisher and director of the Lonely Planet
group, and a regular contributor to online and print travel media, including Travel + Leisure, The Age
and The Sydney Morning Herald.

Simon’s wanderlust was first stirred as a teenager when he travelled to France, Lebanon, Peru and

Since then he has travelled extensively in Asia, Europe and The Americas and launched both Lonely
Planet in China and Mr & Mrs Smith in Asia Pacific.

When he’s not building a business or reviewing incognito for Smith, Simon is Chair of Malthouse
Theatre in Melbourne, Australia’s leading contemporary theatre company and a board member
with the Tasmanian Arts Advisory Board and Get Up! He also a past board member of the
Castlemaine State Festival and contemporary dance company, Chunky Move, and is an alumnus of
the Williamson Community Leadership Program in Victoria. He is also the co founder of The Dr Ben
Keith Myanmar Project in the Inle Lake area of Burma.

Since going in to partnership with Smith, Simon has travelled to Cambodia, Singapore, Laos,
Thailand, Vietnam, Hong Kong, Malaysia, Indonesia, Argentina, the United States, Austria, France,
Spain, Switzerland and of course the United Kingdom.

For further information please contact Alexandra Rutman at Mr & Mrs Smith:
e: / 03 9419 6671